Hyundai Launches ‘Safe Move-Traffic Safety Campaign' in India

Hyundai Motor India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter today launched its CSR initiative ‘Safe Move - Traffic Safety Campaign' in association with Ministry of Road Transport and Highways.

Hyundai Motor Group CSR constitutes 4 main pillars -“Safe Move, Green Move, Happy Move and Easy Move”. Safe Move is one of the key pillars of Hyundai’s global CSR campaign on Traffic Safety Campaign. Under the aegis of “Safe Move”, the HMIL in association with the Ministry of Road Transport and Highways will promote the best practices of road and traffic safety habits among children.

Mr Shah Rukh Khan to participate in Hyundai’s CSR initiatives as Hyundai’s Corporate Brand Ambassador. Mr Khan has been associated with Hyundai since 1998 in India and has been instrumental in strengthening Hyundai brand in India.

The Safe Move official Traffic Safety Campaign educates the children on the Traffic Safety. This initiative will have both online and offline engagement channels.

The Robocar Poli animation series along with message from Honorable Minister of Road Transport & Highways and Shipping Mr. Nitin Gadkari and Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan will be aired on Hungama TV channel. The 26 episode series will be available in English, Hindi and Tamil languages.

Along with the TV airing, special School Contact and RWA (Residential Welfare Association) programs have been designed to reach out and spread the Traffic Safety message across the multiple cities in India. The School and RWA Contact Program will be initially activated in 5 major cities - Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.

Shri Vijay Chhibber, Secretary Department of Road Transport, Highways while complementing the Hyundai’s initiative felt, “Such a CSR activity by the Auto Industry will go a long way in meeting the Indian commitment towards achieving the United Nations decadal goals for Road Safety, which were very recently the subject matter of discussion at the 2nd world congress at Brasília.”

On the occasion of the launch, Mr Y.K Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved car brand, it is our responsibility to apprise children about the importance of Traffic Safety for a better future. Children are the future of a nation and ‘Traffic Safety campaign’ is an effort to reach out to the children to educate them with best practices of the Traffic Safety."

The School Contact Program will reach out into 40 schools in 5 cities. To create a deeper engagement, an interactive board game using flash cards – TruDO will be used to make sessions more enjoyable and improve the connect and recall among school children.

The RWA contact program will also be rolled-out reaching out to RWA's comprising over 200 residential units in 5 cities. During these in-depth interactive sessions through games and Traffic lessons both children and parents will learn the best practices of the Traffic Safety.

A ‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed website for children on Traffic Safety is developed. The Kids website will serve as an exclusive outpost for the “Safe Move” program and carry news, Animation Episodes, online engagements, car production, car history & evolution related content and registration for the various programs under the initiative.

Left to Right: Shri Vijay Chhibber Secretary Ministry of Road transport & Highways; Mr. Y K KOO Managing Director Hyundai Motor India Ltd; Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan; Shri Nitin Gadkari Minister for Road transport & Highways and Shipping; His Excellency Mr. Hyun Cho Ambassador of Republic of Korea ; and Mr. Dong Woo Lee CEO ROI Visual

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Contact us @ Andheri 91-22-66887777 | Chembur 91-22-61939393 | Thane 91-22-25846666 ​

Source : hyundai.com

Hyundai Cars News - Hyundai Motor India strikes gold in 8th National Cluster Summit

Hyundai Motor India strikes gold in 8th National Cluster Summit

Hyundai Motor India Limited, the largest passenger car exporter and the second largest car manufacturer in India has struck gold in the recently concluded 8th Edition of National Cluster Summit 2015 organized by CII at New Delhi held on 23rd and 24th Nov 2015. HMIL has won the 1st prize in Quality category for its project on ‘E-Coat 7th Generation’ and 2nd prize in Green manufacturing for its award winning ‘RTO project’ (Regenerative Thermal Oxidation). HMIL also emerged as the top case study contributor in the 2015 edition which aims to maximize manufacturing competitiveness. Their projects were selected from amongst 150 entries.


An annual event by CII, this summit is much awaited by manufacturers (small, medium and large) to exchange ideas and learn from each other on the latest trends in energy conservation through automation and technology. It serves as a rich platform to promote, discuss and share ideas on this subject. This year’s theme was “Build SME Competitiveness: Invest in Clusters”.

Manufacturers are awarded in categories like Productivity, Quality, ‘Energy and Cost’, Total Employee Involvement, Green Manufacturing and Productivity, Quality, Cost, Delivery, ‘5S, Safety and Morale’ and Environment. HMIL won in the large industries category. This award further underscores HMIL’s highly recognized environment friendly initiatives in manufacturing and it’s strong focus on resource conservation while improving quality and efficiency. HMIL prides itself on not only making world class products but deploying eco-friendly practices in manufacturing them. The factory premises at Sriperumbudur near Chennai is home to several environmental initiatives such as not discharging any water and recycling it 100%, rain water harvesting ponds with a catchment of 2.75 lakh kilo litres of rain water, aiming to reduce energy consumption per car by 3-4% annually, being a few.

Winner of two successive ICOTY awards, customers have, time and again given their stamp of approval on the product line up with the latest CRETA garnering 70,000 bookings and Elite i20 crossing 1,50,000 sales milestone in the domestic market. Industry leaders have further endorsed their approval, through this recognition. The plant has also won several prestigious industry awards in the field of environment, safety, quality etc.

To Book Hyundai Cars in Mumbai and Thane Contact us @ Andheri 91-22-66887777 | Chembur 91-22-61939393 | Thane 91-22-25846666 ​

Hyundai Elite i20 Sets Record Milestone

Hyundai Motor India Limited today announced the landmark success of its most loved and trusted Elite i20, which sold over 150,000 units since its launch in March 2014.

Since, 15 months, the Elite i20 continues to be the most preferred premium hatchback for the customer. Elite i20 now commands 66% market share in the premium compact segment in the Indian auto market.
The Elite i20 has been a super performer brand in the domestic and export market meeting and exceeding customer expectations setting new benchmarks of design, style, driving dynamics and performance globally.

Commenting on the strong sales performance and brand success, Mr. Rakesh Srivastava, Sr. Vice President, Sales & Marketing, HMIL said, “We are overwhelmed with the customer’s response by receiving unprecedented 150,000 domestic sales for the Elite i20. This reflects the strong customer connect and confidence on Hyundai products. We thank customers, channel partner, employees and media who have chosen our product Elite i20 making it as a super performer brand in India and who have contributed to this landmark achievement.”

Hyundai is a new age brand and under the modern premium brand direction has set benchmarks in the segment. With Elite i20, HMIL has fortified its position in the premium compact segment in India and has demonstrated excellence of ‘Made in India’ products with global standards. Hyundai will always aim to be the most loved and trusted car manufacturer in India.
 
To Book Hyundai Elite i20 in Mumbai, Thane 

Contact us @ Andheri 91-22-66887777 | Chembur 91-22-61939393 | Thane 91-22-25846666 ​

Source : hyundai.com
 

Hyundai CRETA Receives Overwhelming Response Globally

Hyundai Motor India Limited today announced the success of Hyundai Creta launched in July. Hyundai CRETA- the Perfect SUV- has received an overwhelming response and has recorded over 70,000 bookings and 340,000 enquiries in India and over 15,770 orders globally.

Commenting on the global success of Creta, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing, HMIL said, “The Hyundai CRETA launched in July as the perfect SUV is a trendsetter in the Indian market. CRETA heralded a new chapter in Hyundai’s success story across the world showcasing HMIL’s success of ‘Make in India’ manufacturing initiative. Now the CRETA goes global and we have received strong response from world markets. Our goal is to maximise our production to make 10,000 units of CRETA to meet the global customers’ demand while maintaining our leadership position in the domestic market. With another success story of CRETA, Hyundai reassures its commitment to the Indian market and promises to develop truly world class products.”


Hyundai is a new age brand and under the modern premium brand direction has set benchmarks in the SUV segment. With Creta, HMIL has strengthened its position in the SUV segment in India and has demonstrated excellence of ‘Made in India’ products as per global standards. The Creta has received an overwhelming response in the Indian market and also in global markets such as Latin America (Colombia, Costa Rica, Peru & Panama), Middle East (Oman, UAE, Saudi) and Africa (Egypt, Morocco & Nigeria). Hyundai will continue to maintain its leadership position in the export market with the strong sales of Creta and will export to new markets soon.

The Creta is available in three engine options – 1.6 Gamma Dual VTVT, 1.6 U2 CRDi VGT, 1.4 U2 CRDi – and each has been tuned for best performance and fuel efficiency. Based on Hyundai Motor’s evolved Fluidic Sculpture 2.0 Design philosophy, Creta demonstrates all the essential attributes of dynamism, comfort, safety and style making it a revolutionary product in the Indian car market.


To Book Hyundai Creta in Mumbai, Thane 

Contact us @ Andheri 91-22-66887777 | Chembur 91-22-61939393 | Thane 91-22-25846666 ​

Source : hyundai.com
 

Hyundai Car Blog - Safety Tips For Driving In Fog During Winter

Safety Tips For Driving In Fog During Winter

Driving in fog is considered to be the most dangerous weather hazard, especially if it is exceptionally dense fog or combined with other adverse weather conditions.

In foggy Condition Reduced visibility can be extremely dangerous. Taking precautions and knowing what to do when on the road can help reduce risk. Foggy conditions are the number one cause of large multi car pile ups. Fog dramatically reduces visibility, meaning motorists must reduce their speeds significantly to ensure the roads are safe for both themselves and other users.

However, there are some things you can do to reduce your risk of a crash.:

Fight Your Subconscious

During dense fog, a very scary things happens to people while they are driving. They unknowingly speed up!

Of course, we all know that speeding up in fog is the worst thing you can do, but fog creates an optical illusion. As you look out your windshield, your body perceives that you are driving very slow. Since most people become nervous in fog, they don’t look down at their speedometer. Over time, they begin going faster and faster. This is hands down the most dangerous aspect of driving in fog.
Make a conscious effort to glance at your speedometer every now and then. There’s a good chance you keep speeding up, without knowing it!

Keep Your Headlights ON

Always keep your headlights on when driving in foggy conditions.

our daytime running lights aren’t enough. Many people turn their lights off as they feel their headlights are blinding them from reflecting off the fog, but you essentially become a “ghost car” when this happens. Your headlights aren’t so you can see better, it’s so others can see you! If your car is equipped with fog lights, use those too. When driving in fog, it’s very important to stay visible to others.

Don’t Use High Beams

You should never use your high beam headlights in foggy conditions.

Your high beam headlights reflect off of the water vapor and actually decrease your visibility. You may feel that your low beam headlights are doing the same thing, but again, keep them on. It’s the best way for you to be seen.

Increase Your Following Distance

A safe following distance is crucial in fog.

Most drivers tend to “bunch up” during foggy conditions because they feel it’s easier to see. Driving in fog is scary, but now is not the time to follow too close. That’s one of the big reasons massive pile-up’s occur. For your and your car safety you need to keep distance between your and other car.

Follow the Line

When driving in fog, it’s a good idea to follow the lines on the road with your eyes.

This is the best way to ensure you stay in your lane. Drivers are typically attracted to lights, and subconsciously, will steer toward lights. So it’s better to watch the lines to be certain you are driving within your lane. Just make sure you aren’t fixating. Keep your eyes moving.

If You Need To Stop

Sometimes, foggy conditions become too thick to drive safely. If you find that you’re exceeding your comfort zone, it might be best to stop until the fog lifts. Just remember – this is an extremely dangerous situation!

If you can’t see, either can anyone else. Try to get as far off the road as possible. Pull into a driveway, parking lot, rest area, side street, or any other place where you can get away from heavy traffic flow. But if the roadway shoulder is your only option, pull way over. Go into the grass if necessary.
If there’s a curb, drive over it and park on the other side of the curb. Stays buckled up and turn your lights off! If you leave your lights on, people might think you are driving on the roadway and rear-end you. Make sure your foot is off the brake pedal, and do not use your flashers. Keep all your lights off. If there is shelter nearby, try to get there quickly. Otherwise, stay in your car and stay buckled up.

Dense fog usually doesn’t last a long time. The fog may not completely go away, but stopping for a while should buy you some time and allow the fog to lift a bit. Dense fog tends to migrate from area to area, unless you’re in a valley where fog tends to settle. If the fog just gets worse while you’re parked, stay put. It’s not worth your life to continue. But always remember, when driving in fog, stopping on the shoulder of the road should be a last resort! 

Dense Fog Is Usually Temporary

Under most “normal” weather conditions, dense fog is temporary.

Normally, you will encounter small patches of dense fog on mountain valleys, peaks, near moist open fields, and near bodies of water such as streams, rivers, and lakes. When the atmosphere is especially humid, you may even get patches of fog that seem to wander from place to place.

During the worst conditions, normally occurring at night or during early morning hours, the fog may be very dense and cover a span of many miles. This is the most dangerous condition and is usually warned by fog advisories or warnings advisories. When fog warnings or advisories are issued, simply do not drive (this is especially true during fog warnings). It doesn’t matter how good you and the other drivers on the roadway are, if you can’t see, you can’t possibly drive safely.

We hope the above would help you be an efficient driver. 

Talk to us at Shreenath Hyundai for more efficient Driving Tips and Tricks when you buy your Hyundai Car in Thane.

Made-in-India Hyundai Creta Receives 15,770 Orders Globally

Hyundai Creta, that was launched in India in July, has received an overwhelming response in India as well as across the globe. While the Creta SUV garnered over 70,000 bookings and 3,40,000 enquiries in India, it has also recorded over 15,770 orders in international markets such as Colombia, Costa Rica, Peru, Panama, Oman, UAE, Saudi, Egypt, Morocco, and Nigeria. Hyundai says that it will start exporting to new markets soon.

Rakesh Srivastava, Sr. VP, Sales & Marketing, HMIL said, "The Hyundai Creta launched in July as the perfect SUV is a trendsetter in the Indian market. Creta heralded a new chapter in Hyundai's success story across the world showcasing HMIL's success of 'Make in India' manufacturing initiative.

"Now the Creta goes global and we have received strong response from world markets. Our goal is to maximise our production to make 10,000 units of Creta to meet the global customers' demand while maintaining our leadership position in the domestic market. With another success story of Creta, Hyundai reassures its commitment to the Indian market and promises to develop truly world class products," he added.

Hyundai Creta is offered with a choice of three engines: 1.6 Gamma Dual VTVT, 1.6 U2 CRDi VGT, and 1.4 U2 CRDi. The SUV also gets a host of premium in-car features, and an automatic gearbox that is only available with one of the diesel variants.

To Book Hyundai Creta in Mumbai, Thane Contact us @ Andheri 91-22-66887777 | Chembur 91-22-61939393 | Thane 91-22-25846666  


Source : auto.ndtv.com

Hyundai drives to 4 million domestic sales milestone

Hyundai Motor India Limited, the wholly-owned subsidiary of Korean auto major Hyundai, has become the second company in India to roll out 4 millionth car. Hyundai also happens to be the second-largest player in the Indian passenger vehicle (cars, utility vehicles and vans) market.

Hyundai, which started the Indian operations in 1996, has achieved this feat in 19 years. Indian companies now sell 2.6 million passenger vehicles in a year (FY15) against 1.1 million units in FY05, while Hyundai sold 420,668 units in the same year.

Interestingly, the maximum contribution to Hyundai’s sales came from Santro, a model that was discontinued in January this year. Of the 4 million units, 65 per cent came from the Santro, a model the company launched in 1998. Of the existing models, the largest contributor is from i10 (800,000 units), Grandi10 (250,000 units) and i20-Elite and Active (150,000 units). 

Rakesh Srivastava, senior vice-president and division head (sales and marketing) at Hyundai said the company is identifying white spaces that will be critical for its future sales growth in the domestic market. But a third plant will be critical to the company’s future growth.

The company currently operates two plants in Chennai with a total capacity of 680,000 vehicles. Hyundai also happens to be the largest exporter of passenger vehicle from India. It shipped 191,221 units last year with a 31 per cent market share in exports from India.

The company has achieved sales growth of 16 per cent in the April-October period of the current year. It has also been able to increase its market share from 16.17 per cent in FY15 to 17.44 per cent in the April-October period this year on back strong growth in models like Creta and Elitei20.

Last October, the company consciously decided to scale down exports to meet the growing domestic demand. Its export declined 18 per cent last year and is further down by over 12 per cent in the April-October period of the current year.

To Book Hyundai Cars in Mumbai, Thane 

Contact us @ Andheri 91-22-66887777 | Chembur 91-22-61939393 | Thane 91-22-25846666 

Source : business-standard.com

The Great India Drive with the Hyundai Creta

If ou are from the plains and have been to Leh, returned home without experiencing any natural or artificial calamity, you will not only have the sense of achievement that travelling to Leh brings with it, but you may have a new level of confidence in your luck and your health. If that happens, you start taking things for granted and then things can go wrong. In fact, there are only a few things that can go wrong in the Ladakhi region of India – weather, temperature and the state of the roads. But even if one of the three is in a foul mood, it could pose a lot of problems.

We got a chance to ride up to Leh on two motorcycles, the Ducati Scrambler and the Triumph Bonneville. But by the time we were close to the peaks surrounding Leh, the temperature decided to go from 30 degrees hot to minus four and just for fun, the clouds decided to join in with ice-cold rain. So by the time we reached the venue to pick up the Creta, we were wishing this was just a bad dream. But it wasn’t. The skies opened up the next day, Hyundai handed us the keys to the car and I was elated to take charge of a vehicle inside which I could enjoy the comfort of warm air in my face if things went cold again. But that also quickly nursed the dwindling over-confidence of being able to tackle Leh and another misjudged plan came to mind. Why not start the road trip with Khardung La? After all, it was less than 50km away and the skies looked good.

But that is the beauty of the Ladakhi terrain. It looks beautiful no matter what the natural conditions are and it just lures you in. Like a venus flytrap. We started driving up to the pass. In all my trips to Khardung La until now, I have only seen snow on the peaks that poke the horizon. But this time around, it was right on the side of the road, spread over the rocks and whatever little fauna that grew around them. On the horizon, the sky had only streaks of blue. I knew Khardung La was going to be very cold. The instrumentation was displaying an ambient temperature of three degrees so ideally, this needed to be a quick stop at K Top – just time to take a few photos and get back to mainland. But the optimism was short lived. Up near the pass, the snow accumulation had necessitated the need of bulldozers to clear the tracks. That led to the tourist cars bunching up and within minutes there was a jam that spanned more than a couple of kilometres. We had no other option but to turn back. The relatively smaller size of the Creta allowed manoeuvring through the jam without brushing its sides. Any other SUV even a few inches wider like the Santa Fe, could have picked up scratches on its way out.

We came back to our hotel, spent the day hoping that the next morning would be better. But the pass was still shut. Since the weather had become too unpredictable, there was no point in staying any longer and so we began the road trip back home. We had two route options – first was the tricky but more picturesque drive through Tanglang La, Jispa and Manali and the other was the faster drive through Kargil, Drass and Srinagar. We were rooting for the first option, but the rains on the previous two days had apparently worsened the road than what we had experienced during this year’s Independence Quattro Drive in August with the Audi Q cars. More so, no trucks or vehicles had entered Leh from that route in the two days that we had stayed there, so the locals were advising against taking that road as the conditions were unpredictable.

We stuck to the second option then and set a target to reach Drass before nightfall. The skies were clearer and as the IAF’s MiGs were tearing through the clouds that morning, we sped through the twists and turns to cover as much ground as possible before lunch time. Lamayuru, a town known for its monastery, is the first major stopover on the way back. The roads are lovely, but have sudden elevation changes and broken patches, gravel and pieces of rock when you least expect it. The landscape is breathtaking. From the hillocks and open land around Leh and the More Plains, the terrain transforms into tall rocky mountains and hillocks that look like molten white chocolate. The locals call it Moon Land (a name I would rather give to Zoji La for those craters on the roadsides). You can’t grasp its beauty while driving through the twisties. You have to stop and take a deep look at the landscape. Post Lamayuru, the road is lovely all the way till Kargil with twisties spanning across the mountains. The last 25km before Kargil though are all broken. Though it wasn’t a big deal for the Creta, the narrow path slowed down the pace for the traffic. By the time we could reach Kargil, it was nightfall.
The Drass plans did not happen. So we decided to leave early and reach the aromatic bakeries in Drass for a good breakfast. We did make it in time, but the menu at the bakeries had temporarily changed since it was the Eid weekend. So instead of the buns, patties and cakes, all they had stocked up were biscuits and namkeen. That wasn’t breakfast! So we continued on in search for something fuller to eat. Talks started within the team of some lovely mutton rogan josh at Sonamarg on the way to Srinagar. And just as they were heating up, we were stopped by some army officials. A reputed army officer in the area, who happened to be a friend of an ex-armyman we met in Leh, had heard of our road trip and wanted to wish us luck for the same. He invited us in and treated us to some lovely lemon tea, biscuits, his birthday cake and guess what, namkeen. But that tanked us up nicely for the time being and the rogan josh plan was on! The only thing in between was the mighty Zoji La.

Dark clouds were reappearing over the mountains and you don’t want to be stuck in Zojila when it starts raining. It is prone to landslides, the road practically is nonexistent and though the path is wide, it offers little traction. It isn’t a big deal for a car like the Creta that has traction control and ABS, but for overloaded pre-historic trucks, it is a nightmare. And you don’t want to be in the way of that nightmare. We dropped the pace and treaded steadily through the rough pass only to be welcomed by a lovely sight of the sun coming back and cutting through the dark clouds. I went, “Wow”, but Suresh said, “I have seen better versions of the sun in the Zoji La, but this has to be the best condition of the road in Zoji La ever.” And here I was, hoping that we don’t puncture the tyres or damage the suspension. But we faced no hiccups.
We reached Sonamarg, but because the tourist season had almost come to an end, the hotel we wanted to eat rogan josh at, was shut. So much for all that build-up. We grabbed a quick bite elsewhere and continued to Srinagar. Since our authorities believe that jamming the Internet is a great thing to do during festivities, we had a hard time searching for a good hotel deal, but luckily we found a place adjacent to the Dal Lake, that was not only nice to stay at, but which also offered the complete range of Kashmiri Wazwaan cuisine.
The next day, we drove on till Jammu where we spent the night. By now we had enough of the mountains already. But that feeling was short-lived. For next morning, it was back to the straight highways, the honking of the trucks and the constant scare of the kamikaze pedestrians and their domesticated animals crossing the highway. The day then, panned out like a long video game. Dodging and swerving responsibly through all this, we reached New Delhi. We had been through multiple terrain and weather changes by now but we did not have any close shaves with mishaps. But while leaving the hotel in Delhi the next morning, we almost got t-boned by a jacked MPV.
Suresh, our photographer, who was a resident of Delhi until he re-joined OVERDRIVE, wanted to pick up some of his belongings from his previous residence. But the stuff was big enough to demand dropping the second row and stuffing the last bit of cargo space possible in the Creta. I was worried how it would affect the dynamics of the car. But as soon as we joined the highway to Rajasthan, I was pleasantly surprised. With the full load, the suspension actually felt much better. The ride was a tad stiff and the brakes needed a bit more force, but the car didn’t feel as bouncy anymore. We spent the night in Jaipur and continued to Gujarat the next morning. The highway towards the exit of Jaipur has long sweeping turns, since it is cut through the Aravali Mountains. The stiffer ride certainly helped there. It was another major change in landscape. Gone are the days when Rajasthan looked barren and dry.

The Aravalis were plush green and the water bodies along the highway looked fresh. But the outside temperatures were soaring high again. With the air-con running, the cabin didn’t feel unpleasant. But the moment we stepped out for lunch, chilled buttermilk was the only thing that came to mind. Looking at the Tamil Nadu plates on our car, the dhaba owner talked us into trying daal-baati and churma. Daal-baati consists of a spicy lentil preparation (daal) which is to be had with roasted dough balls (baati) and then you calm your burning tongue with the sweetmeat, churma. The meal was quite heavy and we did not need any further refreshment breaks until evening. The highway was empty for most of the day and before we knew it, we had already reached the well-known Ahmedabad-Vadodara Expressway. From here on, the journey became much simpler. The national highway is wide and quick throughout Gujarat and by nightfall, we entered Mumbai.

It was familiar territory again, but the car looked out of place. Not only because of the all the decals and the OVERDRIVE branding on it, but also because it was carrying bits of the different kinds of terrain we had been on. It was covered in white, brown, red and violet dust. And thanks to Suresh, we had so much stuff that the car looked like it had been on a world tour – since globetrotting SUVs are suddenly becoming popular these days around Mumbai. But the journey doesn’t end here. 

Source : overdrive.in

A Taste of ‘Modern Premium’

To instill a sense of pride and satisfaction among customers by delivering premium experiences and value as a volume brand'. Such is Hyundai Motor‘s brand philosophy. 'Modern Premium’. Hyundai Motorstudio has been created to serve many purposes. It Is a place where visitors can discover the latest automotive trends and see how cars can actually affect people's "vas. it is where new ideas on culture. Lifestyle and society are exchanged and emotions are shared.

A Brand 2.0 Approach:

Story Told through Space Hyundai Motorstudio Seoul, which opened in May 2014, is the first automobile center created to provide a brand experience. The open of the studio also marked the launch of Hyundai Motor’s major efforts to promote 'Modern Premium'.

As the first 'Modern Premium' brand experience center built with exquisite attention to detail, everything from the structure, the interior and the contents is consistent with the new visual guideline. When you step into the studio, the first thing that stands out is the way Hyundai Motor’s story is told.

Visitors are told that the company makes automobiles using recycled scrap metal thus keeping resources in a loop. The zinc-plating steel pipe of the exterior facade as well as the steel bars located on the inside of the building both reflect the company's emphasis on recycling. Also prominent within the building, the use of automotive steel plates creates a modern gallery-Ike atmosphere with a subtle Yet unmistakable focus on Hyundai Motor's precision assembly technology.

Presenting a unique lifestyle:

Hyundai Motorstudio Seoul was designed to promote the exchange of ideas and emotions between Hyundai Motors and its customers. The display of sculptures and films on the first floor Created by United Visual Artists, a world-renowned art group from the UK, is a fine example of such Collaboration. A media wall displaying shots from a moving car titled 'Principles of Motion’ and composed of 11455-inch LED screens is also available for all to see.

The second floor has a library with much to discover on Hyundai Motor’s history, and More. In fact, the library has a wide variety of choice, with books and magazines on automobile technology, design, fashion, art, music, sports and lifestyle. Some books, like the History of the namyang R&D Center are exclusive to this library. In total, the library is composed of over 2,500 books inducing repair manuals for all Hyundai Motor models launched since the Pony.

Located On the third floor, the automobile gallery is the most popular space within the studio, with unique features like the ‘Car Rotator’ composed of a total of 9 Genesis sedans that also rotate on the fourth and fifth floors, for all passers-by to see.

This feature gives visitors an opportunity to have a 360-degree view of the car, revealing all aspects of the vehicle and demonstrating Hyundai Motor's technological prowess in car making. The fifth floor hosts the Tuix lounge—Hyundai Motor's customising and accessory brand—where visitors can touch and feel parts that were modified to allowing every customer to tailor their Hyundai the way they want to. not far from the lounge, Concept cars are also on display The 'Equus by HERMES, Hyundai Motor's flagship sedan with handcrafted leather work and design elements Created by the French luxury brand, can be found on the fifth floor along with the 120 WEC rally car.

  

Beyond personal experience:

Creating a space for everyone Hyundai Motorstudio Seoul is the only automotive brand experience center. The studio is also unique in the sense that it is free of all the unnecessary features and typical aloofness that can often be found in other automobile museums.

The overarching purpose of Hyundai Motorstudio Seoul is to provide a place where visitors can come for a cultural experience and spend some time away from the daily routine. Hyundai Motorstudio Seoul has created a special team of curators, the ‘gurus'. In order to make the overall experience more enriching. The gurus consist of a group of people from various backgrounds, each with their own expertise: a flight attendant, a car racer, a mechanic and a TV reporter.

Currently, 20 gurus are working in the studio. The curators are responsible for giving visitors detailed explanations on each artwork and how it relates to the automotive world.

The gurus and curators are essential in creating a great experience at the studio, and they operate by the ‘PRIDE' service guideline. PRIDE is an acronym for ‘Professional, Reassuring, Inspiring, Dynamic and Empathetic'. Following the service guideline and management philosophy, every facility in the studio constantly evolves to make it a space open to everyone. Hyundai Motor launched its second brand space in Moscow in January 2015. Hyundai Motorstudio Moscow is an important initiative for the company as it helps our customers understand what Hyundai Motor stands for, what inspires us and how our cars play an important role in our day-to- day lives. We will create a unique experience that will realise the company's Modern Premium brand direction.

From vision to execution:

Hyundai Motorstudio Collection Brands come to life when they become part of people's lives. A brand can also sustain its value and sustain its vitality when it becomes part of the everyday life of its customers. This is why companies invest great resources on merchandising initiatives that embody their brands in products. Merchandising is a wel- established practice usually found in sports teams and automobile brands such as Porsche and Ferrari. Companies are engaged in the process of introducing new products every season to respond to changing customer demands. Hyundai Motor has launched its own Line of merchandise under the slogan ‘Reduce+ One', with items that embody ‘Modern Premium' values.

 

Enhancing brand value to the maximum:

One of latest trends in marketing is to collaborate with a partner for the production of merchandise that will promote the company's brand. Hyundai Motor has started to develop new items that are used on a daily basis and which embody Hyundai Motor's value. ‘Reduce + One' is the philosophy behind the Hyundai Motorstudio Collection. ‘Reduce' stands for a simplification of the overall design. ‘One' stands for unique added elements. The combination reflects Hyundai Motor's firm belief in the importance of conventional value and style.

The philosophy behind 'Reduce + One' can apply to all aspects of the product development process. For example, one pen can differ significantly from another depending on which design theme and materials are applied, and for what purpose it is made.  Following the ‘Reduce + One' philosophy, it is possible to select the right materials and the right design for a product to serve a particular function and embody the brand identity. The products then provide a positive brand experience to whoever uses them. In May 2014, the first batch of the brand collection was introduced under the theme of ‘Travel'. The second Collection is expected to launch in January 2015. Hyundai Motor plans to release a larger collection of merchandise in the future to communicate ‘Modern Premium' values to wider audience.

 

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